Over the years, the world of media has grown to astonishing proportions, and millions of people are now employed in this sector. But, the actual term “media” is pretty vague, and it is often hard to classify all professions and activities in the proper category. Media companies also vary in shape, size, structure, and purpose, and they have different methods of producing content and delivering it to the end-users, i.e. their audience. However, their primary task is to offer entertainment, although there are many sub-types of this “mission”, and some companies focus on informative content, others are educational, some dedicate their program to sports or music, and so on.
Media industries are diversified and specialized in their program, so we have separate full-blown industries for film, TV, music, animation, radio, newspapers and magazines, The Web, advertising, publishing, and so on. Each of these areas is covered by media companies that employ workers and experts to produce and create content that would attract the audience. More audience means more money in the end, and we all know that “money makes the world go round.” However, it is not always easy to find the financial support for such a large mechanism, and media companies can be divided into private-owned and state-run enterprises. As the name clearly suggests, privately owned companies are financed by private persons and funds while the other group is funded by the government. State-run media is also called public service media, and their main task should be to serve the public objectively and to inform the citizens about all important events and occurrences. In theory, this sounds reasonable and perfectly logical, but reality is often very different, and the public service media is firmly influenced by the authorities and government.
One particular form of media companies has appeared in the 1950s, and ever since that time, this type has continued to evolve and grow. These companies were first called media conglomerates or media institutions, and in recent years a new term – media group, is being introduced into the popular culture. Media conglomerates consist of some smaller companies, which are usually involved in different areas of the media business, and this allows the owners of those giant corporations to have an influence in many areas of life. Domination of these super-large companies has often been criticized by people who thought that unfair practices are allowing media groups to set the standards of culture in whatever way they please. Diversity in this business is something that allows for more opportunities for everyone, but this is also an element that sounds nice in theory but can hardly be present in real life.
Marketing, promotion, and sharing of information are the main tasks of most media houses, and they dictate our views of the world and our overall perception of reality. That is why we must try to understand their practices and become independent of their doctrine, while at the same time enjoy the entertainment and allow ourselves to be relaxed and comfortable with the program that they are serving to us.Read More